Email Vs Social Media
December 2, 2011 at 9:00 am | Posted in Uncategorized | Leave a commentThere is a great article on the BBC website regarding the rise and rise of social media and the probability of it replacing email.
http://www.bbc.co.uk/news/business-15856116.
Naturally, the leaders in each field of email and social media pitch their relative merits, but where will reality actually lie?
Personally, over the next few years I think we will see both working alongside each other; business will continue to prefer email and individuals will prefer social media, but the lines are already blurring and will continue to overlap more and more as time goes on.
The real question to me is what next???
Facebook, Twitter, You Tube, etc. have come out of nowhere in four years or so – who’s to say there isn’t a new platform on its way that wipes all these things away? Technology is moving so fast we simply struggle, at best, to keep up with it!
The answer in business for me is to look at what your clients/customers want and run with that as much as you can. Have an open-minded attitude and test new ideas regularly, after all it’s all about listening to them not shouting about you.
Until the next time…
…And remember, if I can help you in anyway, just let me know!
Peter.
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